“Ganth wali haldi hi better hoti hai, wahi leke aana”. We wonder if that makes sense but soon find out that the “ganth” or bulb variety of this golden-hued spice is richer in curcumin content. At Kashika, these rural nuggets are not only accepted but also respected as clearly generations of home-made masala making has left these women rich in technique and know-how. As the turmeric powder is prepared, it gains and loses color over its many stages but finally assumes a soothing rich chrome yellow. “Ek dum pure hain, dekh lo”, she demands. Who are we to counter that!
Pure turmeric is dried and finely ground to make Kashika’s earthy-sweet turmeric powder which can be safely added to your dishes. Plus, there are no added colors!